I was walking in the near-by city of Brest. It was a windy/chilly/sunny afternoon. The kind you get here this time of the year.
Suddenly I spotted a yellow pillow in the window. Oh, Spring is around the corner...And I went about my errands.
A little further down the road, a beautiful yellow table stood out in the window of a shoe-shop.
Then there was the scarf on the girl walking by that just popped out, a sweater on display smiled at me and, part of a logo I had never noticed before winked, although I know the store well...
Suddenly YELLOW was everywhere!
Have you heard of the reticular activating system? It's the part of your brain's neurons that filters what information comes in. And it blocks out other information.
So imagine that suddenly my brain starts letting more "yellow" information in, then, in real life, more and more evidence of yellow is being pointed out to me...is that cool or what!
So that means that if your neurons let LOVE in, you're going to see evidence of it in your everyday life.
Same, with JOY, and ABUNDANCE, and, yes scarcity and despair just as well.
AHAAA, do you see where I'm going? 🙂
Imagine you could control what information you let in, what kind of life would you wish for?
Instead of having a filter confirming all day long that you are not lovable, that you don't deserve, that you don't matter, that you're not enough…What would your life look like if instead you got the ongoing confirmation that you ARE lovable, that you ARE worthy, that YOU ARE ENOUGH?
How would you show up?
What would you differently?
How much better would you serve those you are here to help?
So this is not woo woo, the way the reticular activating system function is backed by scientific research. Now the icing on the cake is that with Rapid Transformational Hypnotherapy (also is backed by scientific research), you can change the way you filters work, because your filters are conditioned by your beliefs and past history.
So there you have it, it’s all available to you, Love, Joy, Abundance, Health, you name it.
The choice is yours: you can stay where you’re at, or let me help you step into a greater version of yourself. I can transform your life in as little as one session!
Click here or direct message me on Facebook to let me know what I can do for you 🙂
Until then, Be eXtraOrdinary!
With Love , XO Isabelle
Rapid Transfomational Hypnotherapist, PR Whiz, Founder of BeXo TV and XO Kids
Industry Changes Costly For Unprepared Entrepreneurs
Major changes in consumer behavior these past years is affecting the way people buy. Influencing purchasing decisions with PR is therefore changing too and unprepared entrepreneurs will spend their PR money in the wrong places.
More Integrity and Authenticity
Consumer awareness is rising together with an expectation for companies to display a higher level of integrity. Consumers are disillusioned and don’t want to be fooled anymore. A good example is the decision to eradicate a well-known but much-criticized company name to avoid further bashing as recently related by USA Today.
It comes as no surprise that people are putting the most trust in others they know. A Nielsen study from 2015 already showed that the top four most-trusted sources of advertising were: people you know, branded sites, editorial sites, and reviews. A good example is influence marketing, meaning when a company’s PR strategy includes endorsing people that have a large audience of ‘followers.’
Companies recognizing that people want to relate to people, know testimonials and reviews remain a crucial way to build goodwill.
Another major change is the way content is consumed. Statistics clearly point out a steady increase in video and audio listenership.
Videos and Podcasts
According to Cisco, online videos will make up more than 80% of all consumer internet traffic by 2020 while Forbes stated already back in 2017 that video helps 90% of customers make buying decisions while seeing a video makes 64% of customers more likely to buy.
In addition, a study published by Edison Research shows 67 million Americans listen to podcasts monthly, up 14 percent in one year, while an estimated 42 million listen to podcasts weekly. That represents 15 percent of the total US population.
Worth noting for entrepreneurs is the relative affluence of podcast listeners, opening opportunities for different PR strategies such as podcast creation, sponsoring and interviews.
Entrepreneurs have to take into account these trends when defining their PR strategy or they’re wasting their time, money and energy.
As always, successful entrepreneurs will strive to build an authentic relationship with their customers based on quality products and services. Public relation strategies to build trust triggers and increase client base should then be well targeted and tailored to real needs.
Giroday International positions coaches and entrepreneurs as leaders in their field using innovative PR strategies to boost both visibility and credibility.
A long-time journalist, Giroday regularly contributes to various renowned media. She is also talk show host at Business Innovators Radio.
For more information go here: http://girodayinternational.com/
Since the dawn of digital media, companies and businesses have been looking for ways to utilize new platforms in order to reach a wider market. From advertisements on social media to blogging, there is certainly no shortage in the ways companies can reach out to the global online market. In addition to these common media strategies, there is an emerging tool waiting to be utilized by entrepreneurs: podcasting.
Promising Audience Growth
This emerging media platform shows a lot of promise for entrepreneurs who wish to reach out to a more niche market. Originally introduced in the early 2000s to coincide with the release of the iPod, these (mostly) audio broadcasts have been undergoing a massive renaissance with a steady audience growth.
A study published by Edison Research in their annual journal The Infinite Dial shows that 67 million Americans listen to podcasts monthly, up 14 percent in one year. Furthermore, an estimated 42 million listen to podcasts weekly. That represents 15 percent of the total US population. The research also shows that 16% of the participants in the study have an annual household of 150K or more and 30% of the respondents have a graduate school or an advance degree. This positive trend is very good news and entrepreneurs should pay attention.
Here are the top 3 reasons why entrepreneurs should explore podcasting as a marketing strategy for 2018:
1. Great Audience Connection
Podcasting is a great way to connect and interact with a targeted audience as well as with other entrepreneurs. Podcasting is an easy medium to use as it does not require much neither from the creator nor the audience. As Daniel Newman, president of the Broadsuite Media group and a business professor in North Central College in Illinois, describes it, “Podcasts are an easily consumable content format, which doesn’t require a person’s undivided attention like video or text-based content does.” The conversational format allows you to educate your audience about your brand without the pressure of being too formal.
Podcasts are a great way to share the story behind your business and with it, you can also share your personal story as an entrepreneur. This makes the podcast feel more personal and more immersive, allowing your audience to partake in your story while learning about your business.
2. Tailored To Your Needs
Podcasts are easily modified and you can fashion it to suit your business. Since podcasts rely mainly on conversations and speaking, you have to be different. You have to be able to convey the story of your business in a creative and fresh way so as to stay ahead of your competitors. This may come in the form of sponsorships from different brands, inviting special guests, and/or inviting experts in a particular field to talk about a topic in relation to your business. Having guests in your podcasts shows will greatly increase your reach as these people also have their own following who will be interested in hearing them speak.
You can promote your podcast show through social media in different ways. You can tweet quotes or behind-the-scene snippets from the show to encourage people to listen to your podcasts. You can also create quote images and use it as a social media promotion for your show. Giveaways are also an interesting way of promoting a podcast as the allure of free stuff never fails to get the attention of the audience. One example of this is what Buffer Social did to launch their podcast show. They hosted a giveaway on their Instagram account encouraging their followers to tag their friends in the comments section, and they picked a winner from the comments. In addition, they also asked these people to Direct Message them a review of their podcast as an entry requirement for the giveaway.
3. Hot Brand Booster
Podcasts are a great way to develop your brand as a business. Lewis Howes, host of the podcast show The School of Greatness, notes that before starting a podcast show and making money through podcasts, there is one thing you have to do: “Write down a clear vision of what you want to create and why…” Howes says that making money from podcasts “requires you to get extremely focused on your why.” Starting off with this allows you to put everything into perspective, and this will also help you in determining the guests and sponsors you want in your show; it strengthens the link between the message of your show and the message of your business. This will also help you surround yourself and your business with like-minded people and companies who support the same cause as you do. John Lee Dumas, creator and host of the award-winning business podcast “Entrepreneurs on Fire,” values the importance of focus so much that he created his own acronym for it: Follow One Course Until Successful. He says, “Instead of going a mile wide and an inch deep, it’s important to focus on one project that you can go into a mile deep and just an inch wide.”
Making money through podcasting is not automatic, even the most successful podcasters had to start somewhere. For Pat Flynn, entrepreneur and host of the leading business podcast on iTunes, The Smart Passive Income, income is just a by-product of one’s impact on the audience. In an interview for Forbes, Flynn said, “Whenever I’ve seen people do something just for the money, they’ve failed because their intentions aren’t driving them in the right direction. It should always be about helping people and about the passion of making others feel better. The byproduct of doing that is generating money.” Starting a podcast show and making money from it requires much effort and commitment from you, but as Lewis Howes says, “Do it because you love it, pay attention to the feedback, and stay true to your intention and the opportunities for making money from your podcast will appear.”
Whether you want to be the expert your audience rave about or have interesting conversations with change-makers and inspire others on the way, running your own podcast show is one of the most powerful PR tool you can use to position yourself and your company as an authority. Starting out can be simple, cheap and fun, it's a mystery why so few entrepreneurs actually do it! Podcasting is a golden opportunity, especially for starting entrepreneurs, to develop and give their businesses a voice. It lets you to speak directly into the ears of your audience.
Think your business can grow with social media posts only? Think again!
Female entrepreneurship is thriving. According to the Center for Women's Business Research, fully women-owned US businesses, or majority-owned by women, grew at twice the rate (42.3%) between 1997 and 2006 and in 2006 accounted for two in five of all businesses in the country. The estimated 10.4 million privately-held firms generated $1.9 trillion in annual sales and employed 12.8 million people nationwide. To say that women entrepreneurs are an economic force to be reckoned with is an understatement.
Unfortunately, businesses continue to struggle and the wire service Bloomberg claims 8 out of 10 entrepreneurs fail within the first 18 months. Analyzing the possible reasons for this outcome, a Forbes article recently mentioned communication and getting to know your client among the top 5.
Don’t limit yourself to social media
While getting clients is the common goal to increase the bottom line, there is a current tendency among women entrepreneurs to rely solely on social media to promote their company. This promotional tool is easy and comfortable, especially for women who don’t feel like being visible. However, it is limiting their visibility and could actually hurt their business. This is why:
Read your clients’ mind
When potential customers search for services online, what do they find? What makes a company stand out? Credible? Trustworthy? Who says you are good? If you are the only one saying it in your blogs and social posts, that is not enough. You must also have and independent trustworthy source acknowledging that you are THE reliable expert to convince your clients that indeed you are the one they need. That is what we call 3rd party endorsement. That’s what you get from articles, radio and TV shows and syndicated press releases, in short from media exposure.
Stretch your reach
Another reason for diversifying your outlets is that social media does not necessarily reach every potential client. There is still a large part of the population that does not rely solely on social media to make their purchase decision.
For example, only 50% of the US population aged 50 or more used social networking sites in 2014, according to Pew Research Center.
Expanding your reach nationwide in a consistent manner will get you seen and heard and will add to your visibility in a more credible manner. The online world is content-driven, like it or not.
If you keep in the shadows you will remain frustrated because you are not reaching the people that most need you. You will leave money on the table because potential clients will not hear about you. And you’ll be missing out on growing the Know-Like-and Trust factor leading to increased business profitability.
To dip your toe in the water start with a press release, it’s an easy, inexpensive and quick way to get yourself “out there” while controlling the process from start to finish.
Now it’s your turn: What challenges are you facing in your business? Have you tried other visibility outlets than social media? Please share with us and leave your comment below.
Female entrepreneurship is thriving with a growing rate of 42.3 % between 1997 and 2006, according to the Center for Women’s Business Research, and represented 2 in 5 US businesses in 2006. When analyzing the conditions that foster high-potential female entrepreneurship, there is growing appreciation that the conditions that support women’s ability to start and grow ventures may be different from those that help men. The 2015 Female Entrepreneurship Index (FEI) report acknowledges that there is a need to examine factors that impact women’s enterprise development while the GEM 2014 Women Report clearly states “Women matter to economic development.”
However, few make it past the 2-year mark and, as wire service Bloomberg points out, 8 out of 10 entrepreneurs fail within the first 18 months.
What are then the key issues women entrepreneurs struggle with and what can be improved?
No compelling communication
As Huffington Post recently wrote, entrepreneurs need to master their core message to cut through the noise and get heard. Many businesses fail to communicate their offer in an enticing way for their customers and are not consistent about it.
They don’t say it “often and loud enough,” Marketing Implementation Specialist Stephen Gill of MentureME recently explained to Business Innovators Magazine. “Unfortunately, the way entrepreneurs communicate their value and their offer to the marketplace isn’t supportive of their business growth.”
John Jantsch, famed marketing consultant, and best-selling author of Duct Tape Marketing, also speaks about the importance of innovative marketing and finding a way to stand out. “Perhaps the most important marketing step any business can take is to discover a way to be different.”
While female entrepreneurs often need to be a Jack of all trades at onset, the same mindset that helps them start their business often turns out to be their Achilles’ heel when it comes to continued growth. Instead of trying to do all the lifting themselves, business owners would benefit from spreading growth potential over 50 or more variables that each does the corresponding lifting. “This allows them to diversify both risk and growth opportunity,” Gill explains.
Brad Sugars, well known international business speaker, President, and Founder of ActionCOACH, Inc. often states the importance of understanding the different variables of your business by pointing out “You double the size of a business by adding 1% in 100 ways…not by adding 100% with just one idea.”
Insufficient Media Exposure
Too often marketing is left aside for later consideration. Entrepreneurs often fail to recognize the priceless value of consistent media exposure to support their business growth. Yet third-party endorsement from a reliable, trustworthy source is the foundation for credibility in the eye of potential customers. Shouting their expertise on a blog and social media posts is not enough. PR tools boosting visibility such as articles, radio shows, and press releases are essential when it comes to being positioned as an expert in the marketplace. Outsourced or not, making a wise use of media exposure tools gives an undeniable competitive advantage.
Underestimating One’s Expertise
Many women entrepreneurs fail to recognize their own expertise and don’t know how to leverage their knowledge to serve more people. One way to boost business growth is to create an online program. One can then serve a lot more people while leveraging your time. In addition, this is a way to create extra streams of passive income. “If you are struggling to get clients, visibility, and credibility, creating your program will help you get there.” Fast Growth Business and Technology Strategist and founder of Business Success Edge Alina Vincent explains.
With a global growth rate of 18%, Vincent teaches entrepreneurs how to surf this exploding online learning market by showing them how to create online programs.
Now it’s your turn: What challenges are you facing in your business? What solutions have you found? Please share with us and leave your comment below.
As my business grows some subjects seem to be a moving target. Take my audience for instance, as I was first advised to narrow my “niche” I first felt panic, “what do you mean narrow?”, “isn’t women narrowing enough?”, “Who ‘s going to come to me now? I want to help as many as possible!”
With the appropriate guidance, I started embracing this concept of “niching” and birthed “women entrepreneurs”. But as the months went by, I started to feel uncomfortable with the whole thing and I realized that my clients were coaches 90% of the time. So really, a change in my message was necessary. As I reflected upon this, I was also becoming clearer on my personal strengths and the unique value I bring to the world. That’s when the target started to move again…3 shifts in 7 months, phew let me catch my breath!
My realization and what I share with you now is that nothing is set in stone, and as you grow personally, your business grows too. And that’s perfectly OK. And growth is a process so it can’t be a linear order “let’s review our niche every trimester” kind of thing. I prefer to talk about a more holistic approach encompassing you AND your business. Your primary responsibility is to remain tuned in to your true self, to understand that your strengths and your uniqueness are your most important assets and that only you can map out the playground on which to interact with your clients.
Aside from letting my “niche” evolve from the inside out, I also realized that I must respect the way I work to fully be present to my clients’ needs (as well as my own). That my personal rhythm of action and rest is like the Oceans’ ebb and flow I daily witness. And here too, only I can know and choose how to make the best use of my time and energy. And it may not look like what others prone or do. And that’s OK. I can allow myself to be different. To take the time I need because it can take me several days to “see” and refine the nuggets in my clients’ message. To acknowledge that when I write a book or a news release to take their message to the word, I need time to re-read the material over and over until I feel it’s ready. And that’s OK. Because the value I bring to the table in helping others become crystal-clear about who they are and what they say is priceless. And timeless. And that the work that I do is part of my client’s journey, as it is part of mine.
So what I want to share with you as well, is don’t underestimate your needs, they are part of your value. Recognize them instead as part of your strengths and they will serve you. And always remember that when you grow, you help your clients grow too. There is no right or wrong, only you walking your path, doing the best you can with every step you take. As you get closer to the end of the year and start reflecting on the past months don’t beat yourself up if you didn’t reach all the goals you had first established. Praise yourself for the road traveled and all you have learned. Your business is not your destination, it’s your journey.